What is Social Media Knowledge Curation? By Betsey Merkel
- Build Institutional Value with Content Curation
Case Study: The Rock and Roll Hall of Fame. A series of conversations hosted by a national business industry magazine yielded "chapters" of information shared here by the guest organization's CEO. Content of this kind helps businesses learn what is important to the organization, clearly understand priority investments, where current challenges reside and what leadership envisions as next opportunities. This is valuable intelligence for leaders to learn how they can align their own assets for sponsorship opportunities, for example.