Media

The examples below show how different types of media can communicate research, organization storytelling, and professional training in the form of information products for content marketing and e-commerce purposes.

Movies

Videos just a few seconds in length to much longer share stories of events and discoveries with people remotely. Video is a great way for audiences to learn about topics they're not familiar with or want to know more about the client. Explore the examples below:

Fundraising

Stories

Store Products

Experiential

Festivals

Speakers

Event Promotions

Youth Programs

Community Programs

Curriculum Marketing

Photography

Advances in photographic equipment enable us to communicate environment and social emotion like never before. The classic adage, "A picture is worth a 1,000 words" is especially true today! Creative talent combined with technological advances, enables new levels of communication and story documentation.

How to view photo albums: Lightly touch the photo to highlight directional tools.
Client: Western Cuyahoga Audubon
Purpose: Conservation photography
Location: Huntington Reservation, Cleveland Metroparks, Wolf Picnic Area Dr, Bay Village, OH 44140
Photographer: Alice Merkel
Date: June 10, 2016, 26 photos

Client: Tom Romito, Facilitator & Stockyard, Clark-Fulton, Brooklyn Centre Community Development Office
Purpose: Record a Strategic Planning Process
Location: 2800 Archwood Ave., Cleveland, OH 44109
Photographer: Betsey Merkel
Date: October 25, 2014, 89 photos

Client: Institute for Open Economic Networks (I-Open)
Purpose: Interview support materials for Katherine Readey Chilcote, Co-Founder, Cleveland Colectivo
Location: Upcycle Parts Shop, 6419 St. Clair Avenue, in Cleveland, OH 44103
Photographer: Betsey Merkel
Date: August 31, 2015, 76 photos

Podcasts

Podcasts are a great way to bring stories to audiences who may not be big readers or who prefer to listen as they work on other projects. Producing sound files for enthusiastic podcast audiences can open up entirely new realms of creative delivery!

Client: Western Cuyahoga Audubon
Purpose: Media to accompany the blog article, "How To Conduct an Important Bird Area Project" by Tom Romito, President Emeritus and Member, Western Cuyahoga Audubon.
Photo: Bending Overlook by Alice Merkel at Rocky River Reservation, Cleveland Metroparks, 24000 Valley Pkwy, North Olmsted, OH 44070
Producer: Betsey Merkel
Date: April 18, 2017

Client: Western Cuyahoga Audubon
Purpose: Interview support materials for Dr. George Archibald, Co-Founder and Senior Conservationist, International Crane Foundation with Nancy Howell, Western Cuyahoga Audubon Board Member, Instructor and Program Coordinator, Cleveland Museum of Natural History
Location: 1 Wade Oval Dr, Cleveland, OH 44106
Producer: Betsey Merkel
Date: March 11, 2016

Client: Tom Romito, Facilitator
Purpose: Professional training curriculum playlist
Location: Cleveland, OH 44115
Producer: Betsey Merkel
Date: 2015

Publications

To avoid the isolating effects of "digital darwinism", it's essential for firms to invest in the digitization of business information, operational processes such as e-commerce, and documentation of human know-how for sharing. Information products can take the form of newsletters, articles, eBooks, conference materials and reports as shown in the examples below.

Newsletters

Western Cuyahoga Audubon Newsletter Vol.16 Issue 1 February 2018 by Western Cuyahoga Audubon on Scribd

Client: Western Cuyahoga Audubon
Purpose: Member Newsletter
Location: Cleveland, OH
Editor & Publisher: Betsey Merkel
Date: February 2018, 8 pages

Conference Materials

COINs 2010 Conference Instructions by Institute for Open Economic Networks (I-Open)

Client: Institute for Open Economic Networks (I-Open)
Purpose: Conference Instructions
Location: Savannah, GA
Editor & Publisher: Betsey Merkel
Date: October 2010, 4 pages

Articles & eBooks

Peter Gloor, Research Scientist, MIT Interview Transcription 20090319 by Institute for Open Economic Networks (I-Open)

Client: Institute for Open Economic Networks (I-Open)
Purpose: Research Transcription
Location: Boston, MA
Editor & Publisher: Betsey Merkel
Date: March 2009, 7 pages

Reports

Second Saturday Bird Walk Report March 10, 2018 at Rocky River Nature Center Report by Western Cuyahoga Audubon on Scribd

Client: Western Cuyahoga Audubon
Purpose: Interview transcription
Location: Cleveland, OH
Editor & Publisher: Betsey Merkel
Date: April 28, 2017, 6 pages

Betsey Merkel Phone: +1 216-246-2447 Email: betseymerkel@gmail.com
Location: Cleveland, Ohio U.S.A. Site design by Betsey Merkel.

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