Media

The examples below show how different types of media can communicate research, organization storytelling, and professional training in the form of information products for content marketing and e-commerce purposes.

Movies

Videos just a few seconds in length to much longer share stories of events and discoveries with people remotely. Video is a great way for audiences to learn about topics they're not familiar with or want to know more about. Explore the examples below:

Store Products

Client: Western Cuyahoga Audubon
​​Title: Rocky River Scenic Slide by Bruce Buchanan, Stained Glass Artist [00:03:01]
Location: Cleveland, OH
Producer: Betsey Merkel
​Date: June 10, 2017

Festival Recruitment

Client: Western Cuyahoga Audubon
​​Title: 'TALE OF A LAKE' at #CIFF41 [00:00:40]
Location: Cleveland, OH
Producer: Betsey Merkel
​Date: March 22, 2017

Event Promotions

Client: Western Cuyahoga Audubon
​​Title: The Importance of Conservation: Tales of Recoveries and Rediscoveries [00:00:32]
Location: Rocky River Nature Center, 24000 Valley Pkwy, North Olmsted, OH 44070
Producer: Betsey Merkel
​Date: May 5, 2016

Youth Programs

​Client: Western Cuyahoga Audubon
​Title: Walton School Courtyard Beautification Program Spring 2016 [00:02:44]
Location: Cleveland Metropolitan School District, Cleveland, OH 44113
Producer: Betsey Merkel
​Date: May 16, 2016

Community Programs

Client: Institute for Open Economic Networks (I-Open)
​​Title: Upcycle Parts Shop Tour with Katherine Readey Chilcote [00:03:37]
​Location: Upcycle Parts Shop, 6419 St. Clair Avenue, in Cleveland, OH 44103
Producer: Betsey Merkel
​Date: November 27, 2015

Leadership Curriculum

Client: Jackie & Herb Stevenson, Spirit of Leadership, LLC
Title: Emergent Leadership Retreat by Jackie and Herb Stevenson at Society for Organizational Learning (SOL), North America [00:04:19]
Location: Newbury Township, OH 44065
​Producer: Betsey Merkel
​Date: January 25, 2016

Photography

Advances in photographic equipment enable us to communicate environment and social emotion like never before. The classic adage, "A picture is worth a 1,000 words" is especially true today! Creative talent combined with technological advances, enables new levels of communication and story documentation.
Huntington Beach
How to view photo albums: Lightly touch the photo to highlight directional tools.
Client: Western Cuyahoga Audubon
Purpose: Conservation photography
Location: Huntington Reservation, Cleveland Metroparks, Wolf Picnic Area Dr, Bay Village, OH 44140
Photographer: Alice Merkel
​Date: June 10, 2016, 26 photos
Brooklyn Centre Group Facilitation
Cleveland Colectivo
Client: Tom Romito, Facilitator & Stockyard, Clark-Fulton, Brooklyn Centre Community Development Office
​Purpose: Record a Strategic Planning Process
Location: 2800 Archwood Ave., Cleveland, OH 44109
Photographer: Betsey Merkel
​Date: October 25, 2014, 89 photos
Client: Institute for Open Economic Networks (I-Open)
​Purpose: Interview support materials for Katherine Readey Chilcote, Co-Founder, Cleveland Colectivo
Location: Upcycle Parts Shop, 6419 St. Clair Avenue, in Cleveland, OH 44103
Photographer: Betsey Merkel
​Date: August 31, 2015, 76 photos

Podcasts

Podcasts are a great way to bring stories to audiences who may not be big readers or who prefer to listen as they work on other projects. Producing sound files for enthusiastic podcast audiences can open up entirely new realms of creative delivery!
Client: Western Cuyahoga Audubon
Purpose: Media to accompany the blog article, "How To Conduct an Important Bird Area Project" by Tom Romito, President Emeritus and Member, Western Cuyahoga Audubon.
Photo: Bending Overlook by Alice Merkel at Rocky River Reservation, Cleveland Metroparks, 24000 Valley Pkwy, North Olmsted, OH 44070
Producer: Betsey Merkel
​Date: April 18, 2017​
Client: Western Cuyahoga Audubon
Purpose: Interview support materials for Dr. George Archibald, Co-Founder and Senior Conservationist, International Crane Foundation with Nancy Howell, Western Cuyahoga Audubon Board Member, Instructor and Program Coordinator, Cleveland Museum of Natural History
Location: 1 Wade Oval Dr, Cleveland, OH 44106
Producer: Betsey Merkel
​Date: March 11, 2016 ​
Client: Tom Romito, Facilitator
Purpose: Professional training curriculum playlist
Location: Cleveland, OH 44115
Producer: Betsey Merkel
​Date: 2015 ​​

Publications

To avoid the isolating effects of "digital darwinism", it's essential for firms to invest in the digitization of business information, operational processes such as e-commerce, and documentation of human know-how for sharing. Information products can take the form of newsletters, articles, eBooks, conference materials and reports as shown in the examples below.
Newsletters
Client: Western Cuyahoga Audubon
Purpose: Member Newsletter
Location: Cleveland, OH 
Editor & Publisher: Betsey Merkel
​Date: May 2016, 8 pages
Conference Materials
Client: Institute for Open Economic Networks (I-Open)
Purpose: Conference Instructions
Location: Savannah, GA
Editor & Publisher: Betsey Merkel
​Date: October 2010, 4 pages
Articles & eBooks
Client: Institute for Open Economic Networks (I-Open)
Purpose: Research Transcription
Location: Boston, MA
Editor & Publisher: Betsey Merkel
​Date: March 2009, 7 pages
Reports
Client: Western Cuyahoga Audubon
Purpose: Interview transcription
Location: Cleveland, OH 
Editor & Publisher: Betsey Merkel
​Date: April 28, 2017, 6 pages
Betsey Merkel Phone: +1 216-246-2447 Email: betseymerkel@gmail.com
Location: Cleveland, Ohio U.S.A. Site design by Betsey Merkel.
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