"Rock-and-roll-hall-of-fame-sunset" by Derek Jensen (Tysto) - Own work. Licensed under Public Domain via Wikimedia Commons
What is Social Media Knowledge Curation? by Betsey Merkel
Social media knowledge curation is a method of organizing conversational content aligned with strategic core investments of a business, foundation, or a community or region, or, even an individual entrepreneur. It is the meaningful communication of the value knowledge offers to a greater good.
Social media knowledge curation is an organized approach to knowledge as data. It is the creation of the knowledge economy, the "making" of markets, and basis for the generation of transformative innovation and enterprise in open economic networks.
This is how communication subsumes traditional marketing in emerging markets and fulfills a new definition of "value-based" communications essential to establishing investment priorities in emerging economies.
This is how communication subsumes traditional marketing in emerging markets and fulfills a new definition of "value-based" communications essential to establishing investment priorities in emerging economies.
In emerging markets that arise out of social, economic and environmental disruption, our new priority is to communicate value as it relates to source and larger purpose for the transformation of education, economic and workforce development, our highest global imperative.
How To Build Institutional Value with Content Curation
SBN Power Players Luncheon, Cleveland, Ohio, October 18, 2011 hosts speaker Terry Stewart, President & Chief Executive Officer, Rock and Roll Hall of Fame in Cleveland, Ohio with Dustin S. Klein, Publisher & Executive Editor, Smart Business Magazines and Events. The Power Players 2011 conversation series was sponsored by Skylight Financial Group, a member of the MassMutual Financial Group. Terry shares leadership insights into the Hall's role in regional attraction and global online and distance learning.
Case Study: The Rock and Roll Hall of Fame
This case involves a series of conversations hosted by a national business industry magazine that yielded "chapters" of information shared by the presenting organization's CEO.
Content of this kind helps businesses learn what is important to the organization, clearly understand priority investments, where current challenges reside and what leadership envisions as next opportunities.
This is valuable intelligence for leaders to learn how they can align their own assets for sponsorship opportunities, for example.
Content of this kind helps businesses learn what is important to the organization, clearly understand priority investments, where current challenges reside and what leadership envisions as next opportunities.
This is valuable intelligence for leaders to learn how they can align their own assets for sponsorship opportunities, for example.
The Rock and Roll Hall of Fame is a particularly good example, because this institution's core strategic investments are focused on education and promoting global awareness of cultural artifacts to accelerate regional attraction for economic development.
Because of Hall of Fame's investment perspective and the moderator's choice of questions regarding mission, purpose and value, the full conversation broke down easily into clear institutional value components listed below.
Because of Hall of Fame's investment perspective and the moderator's choice of questions regarding mission, purpose and value, the full conversation broke down easily into clear institutional value components listed below.
A Conversation Collection with Terry Stewart, President & Chief Executive Officer, Rock and Roll Hall of Fame:
- Rock n' Roll Hall Attracts & Educates Global Fans [00:40:19]
- The Rock and Roll Hall: Artists, Exhibits & Boards [00:05:00]
- The Rock and Roll Hall: Education & Economic Development Leader [00:02:44]
- The Rock and Roll Hall: Funding and Visitor Stats [00:04:29]
- The Rock and Roll Hall: Induction Ceremony [00:04:47]
- The Rock and Roll Hall: Stakeholders, Artists & Fans [00:03:47]
- The Rock and Roll Hall Strategic Investments [00:03:11]
Strategic Video Communications Strengthen Education, Economic, and Workforce Development
Strong keywords were identified from the conversation, aligned with conversation topic and intent. This inventory will strengthen institutional branding, contribute to robust data construction, and articulate public search results.
It's also a good example of how to convene a forum conversation with strategic content outcomes well suited for social sharing as individual components or together as one collection for stronger, relational impact.
In addition, the convening organization, Smart Business Network, gained social credibility in the business community by presenting itself as an active partner in a "public" conversation focused on education and global attraction for regional economic development.
How we strategize and curate conversations for custom database construction, social sharing and public search is integral to individual learning, business improvement and collective advancement.
It's also a good example of how to convene a forum conversation with strategic content outcomes well suited for social sharing as individual components or together as one collection for stronger, relational impact.
In addition, the convening organization, Smart Business Network, gained social credibility in the business community by presenting itself as an active partner in a "public" conversation focused on education and global attraction for regional economic development.
How we strategize and curate conversations for custom database construction, social sharing and public search is integral to individual learning, business improvement and collective advancement.
Resource Links:
- Rock and Roll Hall of Fame http://rockhall.com/
- Smart Business http://www.sbnonline.com/
Betsey Merkel is a coach, mentor & trainer in communications for business development. Betsey specializes in content and media relations.
Follow Betsey on Twitter at @BetseyMerkel
Follow Betsey on Twitter at @BetseyMerkel
Client Endorsement:
"Betsey has a keen eye for engaging content in both video and imagery. We hired her to shoot video and take photos from several Smart Business events, then turn them into overview pieces that encapsulated each program. Not only did she turn around the projects in a short period of time, our sponsors -- and guests -- were delighted with the results. I highly recommend her for projects that require an outside-the-box approach and a creative mind!" - Dustin S. Klein, Publisher & Vice President of Operations, Smart Business Network Inc.
"Betsey has a keen eye for engaging content in both video and imagery. We hired her to shoot video and take photos from several Smart Business events, then turn them into overview pieces that encapsulated each program. Not only did she turn around the projects in a short period of time, our sponsors -- and guests -- were delighted with the results. I highly recommend her for projects that require an outside-the-box approach and a creative mind!" - Dustin S. Klein, Publisher & Vice President of Operations, Smart Business Network Inc.
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