Social media knowledge curation is a method of organizing conversational content aligned with strategic core investments of a business, foundation, or a community or region, or, even an individual entrepreneur.
This is how communication subsumes traditional marketing in emerging markets and fulfills a new definition of "value-based" communications essential to establishing investment priorities in emerging economies.
Social media knowledge curation is how we organize meaningful communications based on the value knowledge offers to a greater good.
Content of this kind helps businesses learn what is important to the organization, clearly understand priority investments, where current challenges reside and what leadership envisions as next opportunities.
This is valuable intelligence for leaders to learn how they can align their own assets for sponsorship opportunities, for example.
Because of Hall of Fame's investment perspective and the moderator's choice of questions regarding mission, purpose and value, the full conversation broke down easily into clear institutional value components listed below.
- Rock n' Roll Hall Attracts & Educates Global Fans [00:40:19]
- The Rock and Roll Hall: Artists, Exhibits & Boards [00:05:00]
- The Rock and Roll Hall: Education & Economic Development Leader [00:02:44]
- The Rock and Roll Hall: Funding and Visitor Stats [00:04:29]
- The Rock and Roll Hall: Induction Ceremony [00:04:47]
- The Rock and Roll Hall: Stakeholders, Artists & Fans [00:03:47]
- The Rock and Roll Hall Strategic Investments [00:03:11]
It's also a good example of how to convene a forum conversation with strategic content outcomes well suited for social sharing as individual components or together as one collection for stronger, relational impact.
In addition, the convening organization, Smart Business Network, gained social credibility in the business community by presenting itself as an active partner in a "public" conversation focused on education and global attraction for regional economic development.
How we strategize and curate conversations for custom database construction, social sharing and public search is integral to individual learning, business improvement and collective advancement.
Follow Betsey on Twitter at @BetseyMerkel
"Betsey has a keen eye for engaging content in both video and imagery. We hired her to shoot video and take photos from several Smart Business events, then turn them into overview pieces that encapsulated each program. Not only did she turn around the projects in a short period of time, our sponsors -- and guests -- were delighted with the results. I highly recommend her for projects that require an outside-the-box approach and a creative mind!" - Dustin S. Klein, Publisher & Vice President of Operations, Smart Business Network Inc.