Review of audience activity and a baseline response to the launch of web publishing and social media content marketing of a National Audubon Society chapter based in Cleveland, Ohio. 

In this presentation I outline why and how a platform approach can help every Ohio Audubon Chapter to survive and thrive, and how all chapters can become one powerful voice for Ohio birds and habitat conservation. 

"Rock-and-roll-hall-of-fame-sunset" by Derek Jensen (Tysto) - Own work. Licensed under Public Domain via Wikimedia Commons

Social media knowledge curation is a method of organizing conversational content aligned with strategic core investments of a business, foundation, or a community or region, or, even an individual entrepreneur.